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C'est Prune: Cloe Couture

Is it #Laurel or #Yanny!? If you don’t know what we’re talking about… SOS. The newest internet sensation, Cloe Feldman, has taken the world by storm with a simple tweet. The 20-year-old YouTuber has us all debating, and even celebrities like Chrissy Teigen, Katy Perry, Jimmy Kimmel, Ellen DeGeneres, and even the White House (President Trump hears “cofefe” *eye roll*) have weighed in. Since catapulting this viral phenomenon Cloe has created Laurel/Yanny Merch with 100% of the proceeds going to Santa Fe High School victims. Want to learn more about Cloe outside her viral moment? Keep reading!

Editor x Wardrobe: Michael St. Michael @michaelstmichael

Intro x Story: Dylan Jader @thedylanjader

Photography: Shanna Fisher @shannafisher

Makeup: Amanda Bourne @amandabournemua

Hair: Rene Cortez @hairbyrenecortez

PRUNE: How did you stumble upon Yanny vs. Laurel to begin with?

CLOE: My sister sent me a link to a video on Reddit and I posted it on Twitter.

PRUNE: In your opinion who is the biggest celebrity that has tweeted about Yanny vs. Laurel?

CLOE: Ellen!

PRUNE: When you posted it, did you have any idea how viral it would go?

CLOE: No! I thought it would gain some attraction but had no idea how big it would get. Once Ellen Tweeted it I knew it was going to be huge!

PRUNE: What made you decide to donate 100% of proceeds from your Laurel/Yanny merch to the Santa Fe High School Shooting victims?

CLOE: Fanjoy and I decided on it together because it just happened and we wanted a way to give back. I also realized nothing good comes out of these fast viral trends and I wanted to do my best to use this towards a good cause.


Dress - David Alexander @pr_solo

Jacket - Infatue @infatue


Jacket - House of Hend @houseofhend

Dress - House of Hend @houseofhend

Boots - Urban Outfitters @urbanoutfitters

PRUNE: Your biggest virtue?

CLOE: Honesty , I feel like you can get so much further in life by being honest.

PRUNE: Your biggest vice?

CLOE: Watching Trisha Paytas Mukbang


Boots - JF London @jflondon


Fur- Xylea @xylea_official

Shirt- I am beautiful @pr_solo

PRUNE: What are you working on?

CLOE: Focusing on my content, I am posting everyday on Vlog channel and twice a week on my main channel. Content is key to make a lasting impact on your audience. Also, Merch (linked here)

PRUNE: 3 things you swear by daily

CLOE: Working out, grinding and singing

PRUNE: What are you binge watching?

CLOE: Friends

PRUNE: What is your skin care routine?

CLOE: I use proactive everyday, witch hazel and tea-tree oil.

PRUNE: An embarrassing moment?

CLOE: One time on a panel at Vidcon I knocked over a pitcher of water on my dress

PRUNE: Favorite Quote?

CLOE: "Work until you no longer have to introduce yourself"

Boots- PR Solo @pr_solo

PRUNE: Where can we follow you?

CLOE: @CloeCouture on Youtube, Instagram and Twitter and @Cloefeldman where I vlog on Youtube





EST. 2016


SINCE 2018



SINCE 2016